PROBLEM:
Haag Engineering provides failure and damage analysis to law firms, insurance companies and other businesses. Their education department created a certification program to help establish a common industry dialog regarding roof damage assessment. This breakthrough program required branding and promotional support to gain credibility. MarketGarden was hired to develop a marketing plan and message to launch the Haag Certified Roof Inspector program.

SOLUTION:
Provided online marketing research, MarketGarden consulted with Haag to brand and promote the first Haag Certified Roof Inspector class. The integrated marketing campaign incorporated teaser ads and mailers leading to a web page where visitors could register for the class. Public relations expanded the media coverage, positioning Haag certification as “The Reason You Get Called.”

RESULTS:
The first class was a sellout, enrolling 60 students at an average of $525 each.; 40 students signed to the waiting list, indicating widespread demand. In response, Haag scheduled a second class, raising the price $100 per seat and expanding capacity to 65. Said Ryan Holdhusen, Director of Education, “The Haag Certified Roof Inspector program is the talk of the industry thanks in part to MarketGarden’s dynamic marketing and on-point messaging.”