Joe Zagorski, Partner, is a senior level marketing strategist whose trademarked planning process, MarketCasting™, has helped numerous clients achieve measurable results in marketing communications. Joe's 20+ years as a copywriter and creative director provide tactical leadership in bringing strategies to life. Starting in 1979, he worked for Bozell & Jacobs, Rosenberg & Company, Brownlee & Associates, and Sherrill Company, Dallas. He operated Zagorski & Williams, an integrated marketing communications firm, before forming MarketGarden in 2004. Joe has served more than 300 accounts, including Cantex, Cognizant, Verizon, American Airlines, and Frito-Lay, having won numerous awards for creative excellence. He is MarketGarden's lead copywriter and account planner. Joe is a past Board Member of the Dallas Advertising League, a 2006 DAL Eagle Award finalist for top copywriter, a member of The One Club for Art & Copy, and earned his Bachelors Degree in Advertising from Northern Illinois University in 1979.