PlanningJuice™ is a concentrated marketing planning exercise designed to quickly squeeze high potency marketing ideas out of your company’s brain trust. It consists of a series of one-hour long depth interviews, with five to ten key members of your organization, leading to a short list of particularly “juicy” marketing opportunities that are readily and realistically within reach.

A typical engagement runs a couple of weeks, wherein MarketGarden individually interviews your thought leaders using a Socratic dialogue methodology that helps elucidate their experience-based intuitions about the company’s most promising marketing opportunities. These divergent ideas are then filtered through the marketing expertise of MarketGarden and presented back as a comprehensive and realistic plan, focusing on the top five-to-ten most relevant and immediate marketing plays.

The exercise is surprisingly swift, potent, and inexpensive. And one round is all it takes to generate a host of ideas.

Why launch another scattershot project, when you can take your best shot? Call MarketGarden, and order up a dose of PlanningJuice™ now.